I am a Creative Director with deep expertise in the tech industry, where I specialize in shaping brand identity and storytelling at the intersection of design, strategy, and innovation. At Triple Whale, an AI company, I lead creative initiatives that translated complex technology into compelling narratives, fueling both product adoption and brand growth. Previously, at Chime, I led the successful integration of a comprehensive brand refresh into the company’s design systems, an initiative that elevated Chime’s visual identity and user experience. In that role, I also championed the adoption of AI-driven tools and processes within the creative team, ensuring innovation while increasing creative velocity. I split my time between San Francisco and Austin Texas.